Sara Davies is a familiar face for fans of Dragons’ Den. Known for her warm personality and sharp business mind, she has become one of the UK’s most loved entrepreneurs. At 41 years old, Sara’s journey from a university student to a millionaire businesswoman is truly inspiring. But how did she build her fortune, and what is her net worth in 2025? Let’s dive into the story of this amazing entrepreneur.
Who Is Sara Davies?
Born on April 23, 1984, in Coundon, County Durham, Sara Davies is a British businesswoman, TV personality, and founder of Crafter’s Companion. She started her crafting business from her university bedroom and turned it into a multi-million-pound company. Her success story got even bigger when she joined BBC’s Dragons’ Den in 2019, becoming the youngest Dragon at just 35 years old.
Sara’s friendly nature and business skills quickly made her a fan favorite on the show. But her talents go beyond crafting and investing. In 2021, she even danced her way into viewers’ hearts on Strictly Come Dancing.
What Is Sara Davies’ Net Worth in 2025?
Sara Davies’ net worth in 2025 is estimated to be around £37 million (about $45 million). Most of her wealth comes from Crafter’s Companion, her crafting business, which is worth over £20 million alone. Her role on Dragons’ Den and smart investments in various businesses have also added to her fortune.
Besides her business, Sara has earned money from brand partnerships, public speaking, and her books on entrepreneurship. Her smart investments and ability to spot profitable ideas have played a big role in growing her wealth.
How Did Sara Start Crafter’s Companion?
Sara’s business journey began while she was studying for a Business degree at the University of York. During her part-time job at a local craft company, she noticed a problem—crafters struggled to make custom-sized envelopes for their handmade cards.
So, she worked with a local engineer to create The Enveloper, a simple tool that solved this issue. In 2005, Sara launched Crafter’s Companion from her bedroom. The product was a huge hit, making over £500,000 in just six months!
By the time she graduated in 2006, Sara was already running a profitable business. Her ability to spot a market gap and act quickly was the start of her success story.
How Did Crafter’s Companion Grow?
What started as a single product soon turned into a full-fledged business. Sara expanded her product line to include:
- Die-cutting machines
- Embossing folders
- Stamps and inks
- Papercraft essentials
She also secured deals with TV shopping channels, which helped boost sales. By 2019, Crafter’s Companion was making over £34 million in annual revenue. Even during the COVID-19 pandemic, the company did well as more people turned to crafting at home. However, things slowed down a bit post-pandemic.
In 2023, an investment firm called Growth Partners stepped in to help restructure the business and get it back on track.
What Investments Has Sara Made on Dragons’ Den?
Since joining Dragons’ Den in 2019, Sara has invested over £2.3 million in various businesses. She usually invests in consumer products, tech startups, and wellness brands. Some of her most notable investments include:
- Psychic Sisters: A wellness brand that sells Reiki-energized crystals. Sara invested £25,000 for a 5% stake.
- Scoff Paper: A business that makes edible greeting cards for pets. She put in £50,000 for 25% ownership.
- Mini First Aid: A company that offers first aid training for parents.
- Mystery Jersey King: A football shirt subscription service. Sara invested in this business in 2025 for a 15% stake.
Her strategy is simple: invest in businesses that solve real problems and have a strong demand. Her smart investments have paid off well, adding a lot to her net worth.
What Is Sara Davies’ Role at Avon UK?
In July 2024, Sara took on a new role as the Chief Inspiration Officer for Avon UK. In this position, she helps mentor female entrepreneurs and supports business growth. Her goal is to inspire more women to start and scale their own businesses.
This role also comes with a nice paycheck, adding to Sara’s growing income. It has helped her expand her brand beyond just crafting and investing.
How Did Sara Handle Business Challenges?
Like any business owner, Sara has faced her share of challenges. After the pandemic, Crafter’s Companion saw a drop in demand. Rising costs and increased competition also made things tough. But Sara didn’t give up.
In 2023, she accepted help from Growth Partners, who invested money to help the company restructure. Sara even stepped back into an active role in 2024 to guide the company through these tough times. Her ability to adapt and find solutions has been key to her long-term success.
What’s Next for Sara Davies?
Looking ahead, Sara’s net worth could reach £40-42 million by 2026. With new investments on Dragons’ Den, brand partnerships, and her role at Avon, her income sources are only growing.
Here’s what to expect in the future:
- Global expansion of Crafter’s Companion, especially in the US and Europe.
- New investments in high-growth businesses through Dragons’ Den.
- More brand collaborations and possibly new business ventures.
- Growth in her public speaking and mentorship programs.
With her business skills and ability to turn ideas into profitable ventures, Sara’s financial future looks bright.
Lessons from Sara Davies’ Success
Sara’s journey is full of lessons for aspiring entrepreneurs:
- Spot Market Gaps: Her ability to find and solve problems made Crafter’s Companion a hit.
- Be Adaptable: When things got tough, Sara wasn’t afraid to make changes.
- Invest Wisely: Her investments on Dragons’ Den show the importance of backing the right ideas.
- Build a Strong Brand: From crafting to TV, Sara’s personal brand is powerful and diverse.
Final Thoughts
Sara Davies’ story proves that you don’t need to start big to succeed. With a great idea, determination, and smart investments, it’s possible to build a multi-million-pound business. At 41 years old, Sara has done it all—built a business empire, conquered TV, and inspired countless entrepreneurs. And with her journey far from over, we can’t wait to see what she does next! 🚀💖
